What's in a real estate name?

...already mid-week in mid-autumn...
I've been meaning to write this since Sunday;
every weekend I enjoy testing my absurd-o-meter
by perusing the real estate section in the newspaper.

The names of new condo-complexes and subdivisions are so often scratch-your-head-worthy. The classic example is perhaps the use of 'estate' in any name--apartments and tract-housing are hardly 'estates,' eh?

Some names are merely slightly annoying.
"Brix" for example...I guess "Bricks" was too mundane, and "Brickes" would be too much in the vein of 'ye-olde' corniness...At least the building in question actually has an 'old-world' facade of red baked blocks of clay...

Urban overpriced buildings need to use creative spelling to stand out from its neighbors...
...such as "Bolero"...I guess that building can just dance away from its more mundane peers...

"Verge" caught my eye. On the verge of what? trendiness? the burst of the real-estate bubble? Or maybe you will have one of those "almost!-views" touted in ads--lean out far beyond the railing of your postage-stamp balconette and you'll get a hint of the sun setting behind the other building behind the cranes...on the verge of a view...

I saw a townhome complex a while back--"Lendemain." Ahh...the use of French to 'upgrade' a locale..."Lendemain" simply means "the next day." I wonder if in the suburbs of Paris there is a "Tomorrow" being built...
And while we're speaking French, why not mention "Châteaus." That's right--'chateau' with an 's' on the end. Ack! If you're gonna try something in French, at least know that you have to have an 'x' on the end! "Châteaux," since 'castles' so often come in cookie-cutter complexes...no?

Or maybe you want to look into a complex with a Spanish name. "Mira." I wonder if somewhere in the outskirts of Madrid a neighborhood named "Lookie-here" is advertising itself in the glossy section of the weekend paper?

But the icing on the cake for me this weekend was:
"Cambria Hills."
Not a bad name in itself...picturesque...conjuring up a rolling British pastoral scene...
"Cambria"--the ancient Roman name for what is now Wales.
But..."Cambria Hills" touts its three "French"(?!)-themed-areas: Provence, Rhone, and Loire.
Who came up with these 'themes?' Is there any concept of geography?
Why the Welsh-named sub-division with French-named sub-sub-divisions?!
Nothing in the architecture of these homes even remotely alludes to anything Celtic or Gallic...
(The color schemes available in these homes are "lumière, vintage or crème." Ahem.)
I wonder if there are even hills there...

Ahh...ostentation + misinformation = an equation for modern real-estate monikers...
Surely many people must live in these new areas in spite of the names, rather than because of...

I must admit that I am not immune either; my wife and I live in "Sunset View."
(speaking of 'sunset'--now that daylight savings time is no longer around, nightfall at this latitude now takes place before 5 p.m! Ugh...By December 21, sunset up here will be at 4:15--disgustingly early for 'nighttime' to begin...)
There is no view of the sunset; the apartments all face south...
But at least there is a view...on a recent foggy morning, for example:
...except that right now the blog website is not allowing me to post photos...another time, then...